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Social Media Made Easy
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AAERT Social Media Made Easy
by Jay Gross, CER

In the past few years, the number of companies and organizations investing their time and energy into social media has grown exponentially. For most entities, being on social media is a necessity. However, the different social media platforms can often be confusing or difficult to navigate. In this article I am going to try to help simplify two of the major ones for you, Facebook and LinkedIn. This article will be part of an ongoing series to introduce features of major social networks and learn more about how to stay up to date and connect with AAERT.

We’ll first start with Facebook which is one of the largest social networks today. Originally targeted for personal use, business use on Facebook has exploded recently. Here is an introduction to some features that can help you get the most out of Facebook:

When you log in to your personal Facebook account, the page that will display each and every time is called “the newsfeed.” This page is one of the most powerful features on Facebook. The newsfeed shows status updates, photos, videos, and all activity from people, pages, and groups you follow. The newsfeed is one of the best ways to stay connected with AAERT and updated on our latest news. However, in order for AAERT posts and updates to appear on your newsfeed, you must first “like” our organization page.

There are several ways to find the AAERT Public and Group Facebook pages, but the easiest option is to use the search box which appears on every page of Facebook in the upper left-hand corner. You can use this search box to find contacts, pages, companies, and more. Type AAERT into the search box and below will appear any pages that are associated with our name. If a page has been verified as legitimate, a small check will appear next to the company or organization name. Once you have chosen what page you want to see, click and Facebook will redirect you there.

If you click on AAERT’s name, our public Facebook page will load on your screen. Here you can explore everything we’ve posted, shared, or liked. To follow AAERT and stay up to date with us, click the “like” button that is at the top of the page next to our logo. Once you have liked the page, hover over the liked button and a dropdown of options will appear. To ensure that your receive updates and information from AAERT, click on the “Get Notifications” item. Once you have liked the page, take a look around and read through our about section, browse photos, or read reviews to learn more about AAERT.

LinkedIn is another major social network which has recently been one of the leaders in online business networking. The initial use of LinkedIn can be quite intimidating. However, it is a great place to make connections, learn more about a company or organization, and even find job opportunities. Similar to Facebook, LinkedIn allows companies to create their own personal pages in order to display the company to users of the site. To find the AAERT LinkedIn page, you can use the search bar located at the top right of any page on the site. Once you have found and navigated to our page, click join to see updates from our page, groups and forums. We regularly post announcements, AAERT-related news, promotions, or job openings. Our forums and groups also have active discussions between industry participants and are a great way to find out more information about AAERT or discuss ideas or topics about the Electronic and Digital Court Reporting and Transcription industry.

One of the main purposes of using LinkedIn is being able to connect with other people and companies. Comparable to in-person networking, one connection can open the door to many more connections. This is why the “connect’ button on LinkedIn is so valuable. On the right side of the AAERT group page you can click to see all of our members. Click, view, and connect with people who share similar interests, jobs, and experiences as you. You never know where one simple click could take you next.

An easy way to access any of the AAERT social media pages directly is from the AAERT website. The icons for all of the sites we participate in are located there and will direct you to the corresponding social media page.

We hope that this brief introduction to Facebook and LinkedIn has given you the basics to get started on taking advantage of the many opportunities these sites have to offer.

Jay Gross is an AAERT Certified Electronic Reporter and is the Chief Project Officer at Neal R. Gross & Co. (NRGCO). NRGCO is a full-service court reporting and transcription company serving clients of all types on a nationwide basis. He is a graduate of Washington University in St. Louis.

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